About Us

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Why We Exist

Are you content working harder each year while your practice generates less revenue? Running a private medical practice is hard. Getting the patients you want shouldn't be.

We exist to help the private medical practices that are frustrated. The ones that feel something isn't quite right with their website, advertising, appointments or office efficiency. We exist to ease those frustrations - to make sure that money isn't being wasted and that opportunities aren't being lost.

Core Values

Trackable Lead Generation is built on 8 core values:

Willing to Learn

Company Values: Willing to Learn
It’s not about doing something your way, it’s all about doing it the best way. If we are constantly learning, we are constantly improving ourselves.

Problem Solving

Company Values: Problem Solving
Figure out a way. Being a problem solver is focusing more on the potential solution than the existence of the problem.

Acting Above the Line

Company Values: Acting Above The Line
Take personal responsibility for your actions. Seeking and providing constructive feedback. Taking action and seeking solutions for a positive outcome.

Personal Integrity

Company Values: Personal Integrity
Act the same whether you are being watched or not.

Reliability

Company Values: Reliability
Behave and act in a way that removes all doubt. Do what must be done.

No Drama

Company Values: No Drama
Look for positive intent. Look for positive context. Make sure your attitude adds to the environment.

Positive Mindset

Company Values: Positive Mindset
A challenge is an opportunity. Understanding that we can learn and grow from all events whether good or bad is positivity.

Results-Oriented

Company Values: Results Oriented
Not just doing the job but accomplishing the goal. Being able to adjust our approach to achieve the desired outcomes for our clients.

These values are ingrained in the fiber of our company, they aren’t just something we hang on a poster on the wall. Each week, our employees reflect on their behavior and grade how well their actions aligned within our 8 core values. This self-reflection is a huge motivator and is 10x more powerful than having a superior telling them what they did wrong.

How We Succeed

We are a growth platform for medical practices and the MedTech Industry

We use behavioral science to leverage decision making and behavior change principles to make private medical practices more profitable.

Through cognitive, evolutionary, and behavioral psychology, we target high-value patients who exhibit specific symptomatology, ensuring that the right type of patients walk through your door.

By driving our web design, advertising, appointment setting services with science and rigorous analytics, we provide medical specialists with best-in-class conversion rates and results.

Growth for medical practices

Culture

Like most other things, we pride ourselves in taking a different approach to our culture than other companies. It all starts with employee enablement, giving each person the tools and freedom needed to be happy and successful, both in life and at work. We award learning behaviors, like reading new books or enrolling in eLearning courses, no matter what the subject matter is on.

Over the past 6 months, our team has watched over 6,000 minutes of online training videos. The topics have ranged from ‘The Zen of Productivity’ to ‘Happiness Psychology’ and from ‘Watercolor Painting’ to ‘Primal Learning’.

We believe that a learning brain is a healthy brain and a healthy brain creates a happy employee. Pushing our employees to grow personally, as well as professionally, is the key to building a family culture. And when you feel like a family, you are self-motivated to achieve company goals.

Book Reviews

Not only are our team members encouraged to participate in eLearning, but reading is also a big component to our culture. So much so that we compensate everyone who reads a book from our library. Our team has loved the books so much that some started sending their feedback. We turned this into a great opportunity to share our thoughts internally and with the community by creating our TLG Book Reviews.

Here's what our team has been reading:

Meet the Team

Zed Williamson
Zed Williamson
President / Chief Executive Officer
Mary Beth Oddo
Mary Beth Oddo
Chief Operating Officer
Clark Wiederhold
Clark Wiederhold
Chief Sales Officer
Rachel Rush
Rachel Rush
Controller
Jonathan Burkett
Jonathan Burkett
Business Development Consultant
Sandy Garcia
Sandy Garcia
Business Development Consultant
Andrea Lovell
Andrea Lovell
Accounts Manager
Heather Miranne
Heather Miranne
Accounts Coordinator
Erica Briscoe
Erica Briscoe
Media Buyer
SueAnn Schneider
SueAnn Schneider
Analyst
Brooke Culbreath
Brooke Culbreath
Project Coordinator
Paige Ogle
Paige Ogle
Marketing Assistant
Joe Palmisano
Joe Palmisano
Marketing Assistant
Jared A. Diaz
Jared A. Diaz
Digital Production Manager
Erin Patrick
Erin Patrick
Web Designer / UX Designer
Justin Rabin
Justin Rabin
Software Developer
Tina Anderson
Tina Anderson
Patient Services Center Manager
Angelica Hernandez
Angelica Hernandez
Patient Services Center Supervisor
Ashley Authement
Ashley Authement
Appointment Specialist
Jackie Barrington
Jackie Barrington
Appointment Specialist
Conner Brian
Conner Brian
Appointment Specialist
Angel Cardella
Angel Cardella
Appointment Specialist
Iris Coleman
Iris Coleman
Appointment Specialist
Erin Cook
Erin Cook
Appointment Specialist
Lindsey DeSilvey
Lindsey DeSilvey
Appointment Specialist
Dishika Dillon
Dishika Dillon
Appointment Specialist
Anthea Ellis
Anthea Ellis
Appointment Specialist
Mary Ingersoll
Mary Ingersoll
Appointment Specialist
Lisa Kelly
Lisa Kelly
Appointment Specialist
Amy Kernion
Amy Kernion
Appointment Specialist
Dawn Lovell
Dawn Lovell
Appointment Specialist
Rachel Mills
Rachel Mills
Appointment Specialist
Jade Moore
Jade Moore
Appointment Specialist
Robyn Morganti
Robyn Morganti
Appointment Specialist
Becky Slayden
Becky Slayden
Appointment Specialist
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